Are Watches a Good Investment?

Watches have always been popular, even as digital solutions rise. They add a classy touch to any outfit, with luxury watches appealing to those looking for a standout brand to display on their wrist. With demands on the watch industry at a high, are watches a good investment and which should you buy?

Supply and demand in the watch industry

Many people are seeking to buy luxury watches at the moment, but with most luxury watches brands making a limited number of watches each year, the supply cannot keep up with demand. The rise in demand is greatly outweighing supply, causing many to search for second-hand luxury watches to buy. Some second-hand Rolex watches are being sold for up to three times their original price, according to experts, with limited edition and unique models selling for more.

Which brands and models should you invest in?

When you have decided to invest in a luxury watch, you will then face the challenge of choosing the right watch for you. There are plenty of luxury watch brands in demand at the moment, and knowing where to spend your money can make the difference between a solid investment and a poor choice.


When you think of luxury watch brands, you’ll think of the classic Rolex. It is one of the best investments as the brand is synonymous with class and wealth. A variety of models will do well on the resale market, such as:

  • The Rolex Submariner
  • The Rolex Explorer
  • The Rolex Daytona


Cartier watches are another luxury brand you should consider investing in this year. The scarcity on the market makes them a good investment, and the classic look makes them extremely collectable. If you want to invest, consider one of the follow models:

  • Cartier Tank Solo
  • Cartier Tank Louis
  • Santos de Cartier


When it comes to precision, OMEGA is the brand for you. These watches have set more precision records than any other watch manufacturer in the world, and have proven popular with presidents and kings alike. Investing in OMEGA? Here are the models to look out for.

  • OMEGA Speedmaster Moonwatch Professional Chronograph
  • OMEGA Seamaster 300 SPECTRE
  • OMEGA Seamaster Railmaster

Patex Philippe

Many connoisseurs consider Patek Philippe watches to be the finest, and with Patek Philippe being the last of its kind when it comes to traditional Genevan, independent, family-owned manufacturers, there is a reason you’ll want to invest.

  • Patek Philippe 5170 Chronograph
  • Patek Philippe Nautilus
  • Patek Philippe Calatrava

Keeping your watch in top condition

Luxury watches hold more value when they are in top working condition, making upkeep and maintenance vital to the value of your investment. Are watches a good investment? Yes, if you look after them. This is where Watch Repair Piccadilly comes in.

With over 25 years of experience, our experts have repaired and serviced a range of timepieces, including luxury brands you know and love. We will complete a full check on your watch, so arrange the best watch repair in London now. We can restore watches and replace dials as needed, so contact us today to find out more.